Bike Shop

Chequamegon’s Adventure Bicycles has been serving the Lakeland Area & Minocqua since 1997.

We are a family owned local business operated by folks that grew up right here in the Northwoods of Wisconsin.

Our business has always been centered around a customer experience and level of expertise that exceeds expectations.

At Chequamegon, We Take Care of You. Period.

We believe that cycling is the greatest sport in the world, that the bicycle is the best solution for human transportation ever invented, and we are here to help you get the most out the experience in every way possible.

Whether it's a first bike for your toddler, learning the ins and outs of commuting by bike, gearing up for your race season, or building that custom dream bike, you will receive world-class expertise, thoughtful care, and unbeatable value at Chequamegon.

We are cyclists and we are passionate about what we do.  
You will see us on the road and on the trail, and we are the riders who will always wave and say hello.

We believe that supporting our communities is incredibly important and we are leaders in bicycle advocacy.
We are long-time sponsors and founders of "See Me Tri" the Minocqua Triathlon.
We support local bicycling trails & groups like LAMBO. 

Our business recipe is simple: We believe that if we take great care of people, it will come back to us and we will be successful.

Brands we carry: Cannondale, Raleigh, KHS, Surly, Fox, Louis Garneau, Club Ride, Kinetic, CycleOps, Yakima, Thule and so much more.